Hey, I’m Samantha. Welcome to andsometimesbeige.  

I started this blog in conjunction with my first baby Beige Candles [my candle brand, launching soon!] as it's lifestyle sister site. My hope was for it to encompass everything I wasn’t able to share on a candle ecommerce site - essentially everything but candles + candle care.  But as I began to post, I realized it was becoming more than just “lifestyle.” My niche, I found, is really reviews, tips + tricks, and how-tos. So once I realized that, I realized who I want to be - a modern-day Andie Anderson [how to lose a guys in 10 days anyone??]. while I want this to be a place for help [in starting something, in deciding which products to buy, etc.] Its aesthetic is still everything that inspires my day-to-day life - my choices, my clothing, my home, my view of the world.   

Using my 10+ years of experience in fashion, editorial, interiors, and e-commerce [with a career spanning Teen Vogue, Vogue, Harper’s Bazaar, One Kings Lane, POPSUGAR, and Century21 Stores] my goal is to share everything from fashion trends, styling tips, interior ideas, beauty + wellness reviews, and self-help tips here.

So why only ‘sometimes beige’ you might ask...  Well, growing up, I always let my surroundings dictate my style - which led to some now v questionable fashion and decor choices...  But as I’ve gotten older and have let go of forcing myself into the mold I thought should fit into, I’ve been able to curate my style and surroundings to be my perfect blend of minimalism, texture, and milky neutrals.  As I built this world for myself, what washed over me was a sea of muted tones, natural woods, matte blacks, and calming neutrals of white, grey, black, and sometimes beige.  

And that realization right there, lead me to the idea for andsometimesbeige.  

And while you will find mostly neutral tones here- there will hopefully be pops of fun and excitement too ;)